Job Description

The Digital Marketing Coordinator position is responsible for delivering optimal online user experience to ensure customer satisfaction and engagement. This position evaluates user habits and requirements to enhance online application, design, and development for purpose driven end results. The ideal candidate has a strong background in digital marketing, with expertise in website updates, content creation, user experience, SEO, and Google tools. This position will ensure that our digital footprint aligns with the company’s goals and engages our audience effectively
Duties
Essential Duties:
Manage website updates, campaign launches, and content creation ensuring that website content is updated regularly, is accurate, and resonates with the targeted audience.
Communicate requirements, objectives, and feedback clearly to ensure the alignment of external efforts with internal strategies.
Analyze and enhance the website's user journey to maximize engagement and provide actionable insights.
Leverage Google Analytics to monitor website traffic, analyze user behavior, and produce actionable insights for optimization.
Utilize Google Search Console to identify and resolve technical issues affecting website performance.
Integrate additional Google tools, such as Tag Manager and Ads, to ensure comprehensive tracking and marketing effectiveness.
Develop and execute SEO strategies to improve organic search rankings and drive traffic to the website.
Experience using AI-powered tools to accelerate content creation, improve campaign efficiency, and enhance data-driven insights.
Other duties and special projects as assigned, in line with the company’s marketing strategies.
Experience & Requirements
Based in Sioux Falls, SD
2-5 years of experience in digital marketing, including website management, SEO, social media, and paid digital campaigns
Experience in website management and content creation
Experience with Google tools, including Analytics, Search Console, and Tag Manager.
In-depth knowledge of SEO strategies and tools.
Excellent written and verbal communication skills, specifically writing and editing for public consumption
Analytical mindset to interpret data and propose actionable strategies.
Problem-solving abilities to address technical challenges efficiently.
Creativity to develop innovative solutions and improve user engagement.

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