Job Description

POSITION SUMMARY

Nurp is seeking a dynamic and experienced Director to lead our Performance Marketing team in driving customer acquisition and revenue growth through strategic digital marketing initiatives.

The ideal candidate will have a consistent track record of developing and implementing high-impact direct to consumer performance marketing and direct response marketing strategies that deliver measurable results.

We are looking for a leader to take overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.

This role is pivotal to the organization’s growth and will play a key leadership role in shaping our performance marketing strategy and execution across paid social, programmatic, search, and emerging channels.The candidate must possess a strong affinity for coaching, developing, and leading small teams while also being actively engaged alongside them in hands-on approach. This is not a pure management and delegation role. This position will require a combination of independent critical thinking, problem-solving skills, and effective collaboration with leaders from other marketing sub-departments and various departments within the organization.

ABOUT THE COMPANY 

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including forex, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

RESPONSIBILITIES 

• Implementing direct response tactics to generate 5000 or more SQLs (qualified applicants) per month
• Develop and implement comprehensive performance marketing strategies to drive customer acquisition and revenue growth
• Lead a small team of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels including paid search, display advertising, social media, and others
• Set the cross-channel media strategy and spend plan
• Manage and optimize a large-scale, multi-million-dollar media budget to ensure efficient customer acquisition and return on ad spend (ROAS)
• Oversee the creative development process to ensure that messaging and visual assets are compelling, brand-aligned, and optimized for performance across platforms
• Connect SEO tightly to paid and ensure overall search success
• Shape the tech and analytics roadmap to support analysis, orchestration, trafficking, and AI-powered bidding
• Set clear performance targets and metrics for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement, including helping to shape our approach to attribution, modeling, and incrementality measurement
• Create a return on investment model to drive measurability of every action, asset, and campaign to further scale spending efficiency
• Collaborate with cross-functional teams, including Product, Sales, and Finance to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns
• Stay informed about industry trends, standard processes, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement
• Manage marketing budgets effectively and allocate resources strategically to enhance value and achieve business goals
• Cultivate a culture of creativity, collaboration, and accountability within the Marketing team, encouraging professional growth and development among team membersBuild and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results
• Perform other related duties as necessary or assigned

EDUCATION AND EXPERIENCE 

• Bachelor's Degree or equivalent in work experience
• 10+ years of  Performance Marketing experience  preferably   in D2C with a focus on digital marketing within the SaaS industry
• Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
• Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals
• Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively handle multiple projects and priorities simultaneously
• Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns
• Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others
• Proven track record of developing and implementing successful performance marketing strategies that drive customer acquisition and revenue growth

BENEFITS

• Fully Remote Position
• Health insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Accident insurance
• Hospital insurance
• Paid Time Off
• Paid Holidays 
• Access to our product and services at significant discounts and, in some instances, free

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp LLC recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. 

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