Search Engine Marketing Senior Strategist Job at 4AllPromos, Old Saybrook, CT

VU9YajJtcjVCQzRnSFhGdURURndjZFpETXc9PQ==
  • 4AllPromos
  • Old Saybrook, CT

Job Description

About Us

4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.

Position Overview

We’re seeking a data-savvy, hands-on Search Engine Marketing Marketing Senior Strategist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). You’ll architect, execute, and optimize campaigns across Search, Shopping, PMax/AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. You’ll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agency—while staying fully hands-on and tying customer and product insights and details to granular campaign management.

Key Responsibilities

Build & Optimize Paid Media (Google-First)

  • Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery.
  • Manage Google Merchant Center and drive product feed optimization via third-party feed management tools.
  • Ensure robust conversion tracking ( GA4, GTM, enhanced conversions, offline imports ) and accurate revenue/lead attribution, supported by internal and external analytics resources.
  • Serve as the point of contact for external platform representatives and support resources
  • Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified.
  • Stay informed on platform changes and performance marketing best practices.

Analytics, Measurement & Insights

  • Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability.
  • Design and analyze experiments (A/B, holdouts) and translate results into clear actions.
  • Improve data leverage: cleaner conversion data and stronger audience strategies.

Cross-Functional Collaboration

  • Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc.
  • Collaborate with Product/Engineering/Data on full-funnel tests and technical improvements.
  • Share regular performance readouts and next steps with stakeholders.

Qualifications

Must-Have

  • 4-7 years of hands-on Google Ads management for e-commerce with meaningful budgets (e.g., $500k+/month ) and revenue accountability.
  • Proven expertise in Shopping/PMax (feeds, attributes, diagnostics), Search (query control, negatives, etc.), YouTube (prospecting and in-funnel), and Display/Discovery .
  • Strong measurement skills.
  • Advanced Google Sheets skills (pivots, VLOOKUP/INDEX-MATCH, array formulas); able to turn messy data into decisions.
  • Demonstrated ability to prioritize, context-switch, and meet quick deadlines.
  • Excellent communicator and team player with a collaborative, “figure-it-out” mindset.
  • Experience managing an agency or external partners while remaining hands-on.
  • Willingness to roll up sleeves—from writing ad copy to fixing tags to bulk-editing feeds.

Nice-to-Have

  • Familiarity with SQL/BigQuery , Looker Studio/Tableau, or Python for deeper analysis.
  • Experience with A/B testing tools.
  • Knowledge of feed tools and schema/SEO basics.
  • Experience with other ad channels (LinkedIn, Amazon, Meta, affiliates, Reddit, etc.)
  • Background in B2B or promotional products.
  • Familiarity with leading-edge AI to improve quality and efficiency.

What You’ll Love About Working Here

  • A collaborative culture where ideas, testing rigor, and attention to detail are valued.
  • Direct ownership of high-impact growth levers with clear line of sight to revenue.
  • Opportunity to shape paid strategy, measurement, and experimentation.
  • Room to learn and develop within performance marketing at a growing company.

4AllPromos is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We welcome applications from individuals of all backgrounds and strive to create a supportive and inclusive environment for all employees.

PI09b9e311cac2-30492-38878470

Job Tags

Seasonal work,

Similar Jobs

Provenance

Sommelier Job at Provenance

 ...love what you do. Experience/Education ~2+ years of sommelier experience in a restaurant ~ Wine Education CertificationRequired(CMS, WSET, etc.)~ Ability to lift and move 50+ lbs ~ Proficient in a variety of technology systems, especially Microsoft Office,... 

Axiom Software Solutions Limited

SAP GTS Consultant Job at Axiom Software Solutions Limited

 ...We are seeking a highly skilled SAP GTS Consultant with strong experience in SAP Global Trade Services (GTS with E4H version).The ideal candidate will work with OData APIs within SAP GTS while collaborating with external parties that utilize MuleSoft APIs for SPL screening... 

MacGregor Downs Country Club

Bartender Job at MacGregor Downs Country Club

 ...About the Job: Hourly + Tips Bartender Bartenders prepare and serve drinks to members and guests in bars, restaurants, and special events. They need to know how to make hand-crafted cocktails and pour wine and beer. They must be able to mix and pour beer and wine... 

Chamberlain University

Copy of Maternal, OB, L&D Part Time Clinical Nursing Instructor Job at Chamberlain University

 ...regionally accredited University is comprised of the College of Nursing and the College of Health Professions. Our College of Nursing...  ...available, and clinical dates are not guaranteed for every session Maternal OB Nursing: Students will be demonstrating nursing skills... 

indinterns

Frontend Developer Internship - 2025 Job at indinterns

 ...Join our Web Development Internship to kickstart your journey into the world of web development. Gain hands-on experience, work on...  ...systems like Git to manage and track changes in your code. Developing a strong portfolio showcasing your frontend development skills....